We protect advertisers from fraudulent behavior
Keeping clients safe from infringement
Advertising is the key to getting new clients, growing business and making money for advertisers, agencies and webmasters. It’s an entire ecosystem. Fraudulent traffic and intentional violations jeopardize critical business processes.
We at Admitad have invested in technology, assembled a team of experienced experts and developed processes to protect our clients from any misconduct.
What is traffic fraud?
In this context, fraud refers to any interaction with an advertisement by a user attracted in violation of the advertiser’s rules. The purpose of traffic fraud is often to waste an advertiser’s budget.
Sometimes these things happen by accident. Perhaps a user unintentionally clicked on an ad because it was poorly placed and got under the cursor.
Otherwise, fraudulent traffic is intentional clicks on ads in order to waste the advertiser’s budget. Often fraudulent traffic is generated by competitors using botnets or simply by repeated clicks.
How can Admitad protect against such actions?
Our automated monitoring service finds, identifies and remediates violations before they damage your brand, business or budget.
Actively monitor and prevent fraud threats
We monitor traffic irregularities across all major search engines, flagging and eliminating threats based on keywords, geographic parameters and frequency of mentions.
Once threats are identified, they are logged, filtered and prioritized. This way, the user can examine them and then take appropriate action.
This ensures threats are blocked, payments for fake leads and fraudulent sales are rejected, partners are notified of search engine violations, and advertising budgets are saved for targeted clicks and quality traffic.